The NFL is looking to the internet for a way to connect fans to the game, and it’s starting to pay a bit more attention to the digital side of things.
The league announced Wednesday that it’s making Venmo a part of its fan experience, allowing fans to share their experiences with one another through video, audio, and text.
It’ll also be able to send people who can’t log in to Venmo information about the Superbowl and other events around the world.
The move comes a day after CBS announced that it had partnered with Venmo for a similar deal, which lets fans watch games and interact with players via text and video, and the NFL is now looking to use the platform to get fans closer to the action.
According to a press release, the move to use Venmo will allow the NFL to better connect with its fans via social media and livestreams, and allow them to interact more with their team, coaches, and other employees via text messages and video calls.
It will also allow the league to offer more digital access to its fans in a way that hasn’t been possible in the past.
“It is our mission to connect with fans wherever they are,” NFL Vice President of Global Marketing Dan Hartman said in the press release.
“We’re excited to help people get more connected and engage with the game as it happens in front of them, whether it’s through text messages, live video, or video and audio.”
Venmo allows fans to create a profile, or a custom account, that will let them sign up for notifications and notifications from their friends, watch live streams, and listen to radio stations.
Once an account has been created, fans can then sign up to receive notifications, and to receive a link to their profile on the app.
For the time being, Venmo accounts will only be available to those who have the NFL app on their mobile device.
The app will allow users to access all of their Venmo data and interact in the Venmo app.
“We’ve always been committed to being the leading platform for fans to connect and engage online, and we’re excited that we can now add the NFL’s app to the mix to deliver more of that,” said Alex Rizzo, CEO of Venmo.
“The NFL app is a great way for fans around the country to connect to their team with fans from across the globe.”
The NFL is not alone in looking to online communities to connect more closely with its customers.
The Associated Press reports that Verizon has partnered with the NFL for a partnership that will allow fans to keep in touch with their favorite teams on Facebook, Twitter, Instagram, and YouTube.
Verizon also has a similar program with the Chicago Cubs, with fans able to follow the team on Twitter and receive updates from the team.
The NFL, which has been in a contract dispute with Facebook since the company suspended its service in late February, has been looking to make its online community more robust for some time now.
As part of that effort, it has been building out its own social media infrastructure for its fans.
The NFL has a suite of apps available to fans for social media, including the NFL App for Android, which allows fans across the country access to live streams of the games, audio and video content, and even more.
It’s also in the process of creating its own Facebook app for fans in the U.S. and Canada.