Chipotle has officially added its GPS to its fleet of vehicle navigation systems.
The burrito chain announced Wednesday that it has teamed up with the National Highway Traffic Safety Administration (NHTSA) to create a program called “Car GPS Assistance.”
This means that Chipotle will reimburse its customers for the cost of a car GPS that they purchase on its website.
The car GPS will also be part of Chipotle’s automated vehicle technology.
The program will be available on all of the company’s vehicles, including its flagship Chipotle Mexican Grill.
NHTSA confirmed the partnership with Chipotle on Wednesday.
Chipotle is a member of the National Association of Manufacturers.
NIMBY advocates, which seek to eliminate car navigation systems that use GPS technology, have long complained that these systems are costly to build and operate.
The NHTS said it hopes to eventually phase out GPS systems that are in service on cars and trucks.
NHTS says that in its latest assessment of vehicle safety, the agency found that the costs of using GPS technology in commercial vehicles have been increasing, while the use of GPS technology has remained stable over the past decade.
The agency said the “increase in costs of GPS has resulted in a decrease in the use and availability of GPS systems.”
Chipotle also confirmed that it will be using this program to reimburse its owners for the $2,000 cost of an optional vehicle GPS that is sold on its site.
This will not be included in the price of the $1,000 vehicle GPS.
Chipotas CEO Steve Ells says that the car GPS assistance program is an “additional tool” that will help the company reduce costs, which he attributes to the company increasing the price and availability in recent years.
Chipotas announcement comes as NHTSC and NHTAA have been criticized for a series of safety issues that have been plaguing car navigation devices in recent months.
The safety issues have included a number of crashes, including one in which a driver lost control of his vehicle and crashed into a tree and onto a utility pole in Arizona.
NIMBY activists and lawmakers have also been pushing for changes to the GPS program, including a push for NHTSS to require manufacturers to offer a more affordable option that does not require insurance.
This is not the first time Chipotle partnered with NHTSTA.
Chiposotle recently partnered with the NHTSF for its Car GPS program.
The company has been an outspoken opponent of car navigation sensors in general, and has faced criticism in recent weeks for not including a safety warning for its car navigation system.